Some extra pointers from Jenna Stockwell, Director of Sales & Marketing at Shedd Energy.
As an EA, your goal is to spark curiosity and open the door for homeowners to explore solar energy without pressure. The key is to acknowledge their concerns, relate to their experiences, and introduce Shedd Energy. Here’s Jenna's take on how to handle different customer responses:
Opening Lines
Question: How can I start the conversation about solar?
JS: Try one of these openers:
- Hey, I know energy costs are getting high in Connecticut. Have you ever thought about going solar?
- Have you ever looked into going solar before?
- Do you know anyone who’d be open to a quick 20-minute virtual presentation to see if their home is a good fit for solar? They’ll even get a $50 Visa Gift Card just for checking it out!
Common Responses and How to Handle Them
Question: What if they say they had a bad experience with solar?
JS: I totally get that. There are definitely some not-so-great companies out there that have given solar a bad name. But you shouldn’t let that stop you from looking into it with a reputable, locally based company.
I’ve actually partnered with one, and they’re so confident they’re different that they’re offering a $50 Visa gift card just for homeowners in Connecticut to take a 20-minute virtual presentation to see if solar makes sense for them. No pressure, just information—and you get $50 just for checking it out!
Question: What if they say they already looked into solar, but it didn’t work out?
JS: Wow, sounds like you really wanted to go solar but just didn’t have any luck finding the right fit. I’ve heard that before!
The great news is that I know of a reputable Connecticut-based solar company that tailors each system to the homeowner’s needs. They’ve actually helped people who were previously told no by other companies.
Plus, they’re offering a $50 Visa gift card to homeowners who sit for a 20-minute virtual consultation. It’s worth checking out—worst case, you get $50, and best case, you find out solar might actually work for you!
Question: What if they have a lot of questions about solar? (Does it increase home value? Raise property taxes? Damage the roof? How much does it cost? Is it bad for the environment?)
JS: Great questions! Honestly, these are exactly the kinds of things that should be asked.
I’ve partnered with an amazing, reputable Connecticut-based solar company that can answer all of these in detail. And right now, they’re giving out a $50 Visa gift card to anyone who sits for a 20-minute virtual consultation. I’m not a solar expert myself, but I do know many people who’ve had great experiences with this company. It never hurts to learn if solar is a good fit for your home!
Question: What if they say their friend had a bad experience with solar?
JS: That’s really unfortunate! I get why that would make you hesitant. But just like with any industry, there are some bad companies out there that make things tough for everyone else.
That’s why I’ve partnered with a highly reputable Connecticut-based solar company that’s known for great customer service and long-term support. They’re offering a $50 Visa gift card just for sitting through a 20-minute virtual consultation. There’s really nothing to lose—you get the $50 either way, and you can see if this company is different.
Closing the Conversation
Question: What if they’re interested?
JS: It's so easy to get your 20-minute virtual presentation! Just go to my website and fill out a few pieces of info—it should take only 2 minutes! Someone from Shedd Energy will call you shortly after to ask a few questions and set up your virtual presentation. It's that easy! Once you meet with them, you will receive your $50 Visa Gift Card!
Question: What if they say no?
JS: Totally understandable! If you ever change your mind or just want to ask some questions, let me know. Not sure the $50 Visa Gift Card will still be available, but I’ll be happy to connect you!
Shedd's Final Tips for Success
- Stay positive and conversational – Don’t push too hard; just spark curiosity.
- Relate to their concerns – Acknowledge their worries, but offer a trusted alternative.
- Use the $50 gift card as an incentive – It lowers the barrier to entry.
- Keep it simple – The goal is just to get them on a short, no-pressure call.
- Follow up – If they express interest but don’t commit immediately, check back in a few days.
